Backlit Displays in 10×10 Booths: When Lighting Helps or Hurts

Why Backlit Displays Are So Popular Trade show floors are visually overwhelming. Hundreds of booths compete for attention in a confined space, all using color, motion, and messaging to stand out. A backlit display immediately differentiates itself by emitting light rather than relying on ambient illumination. Brightness draws the eye, even from peripheral vision, which […]